The Process Journal: We Belong Everywhere with Reggie Black Podcast Cover Art

After launching “We Belong Everywhere with Reggie Black” and sharing 10 episodes I felt it was time to evolve and enhance the brand identity. The technical aspects of starting a podcast comes with it’s challenges to begin with.  In addition to understanding how you want to present your platform, learning how to set up links/feeds properly, and scheduling conversations with guest, designing cover art is a very important part of the experience to consider as well. 

Often times when seeking to launch a project perfection is the goal. However, I prefer to launch projects “as is” to avoid talking myself out of shipping the work, or delaying the release. 

Progression is the goal, not perfection. There is always a chance to build out our work, evolve and become better. Waiting for the right time is a false reality that stops us from creating our best work. 

Observing the previous cover art to “We Belong Everywhere with Reggie Black” (see below)


I wanted to design a new artwork that pushed the boundaries. Launching a podcast is interesting. There are several ramifications that you are advised to adhere, but with the rapidly growing number of podcasts I feel that it’s the creators obligation to do what’s necessary to push the limits. The world of podcasting is a saturated market, and every podcast should have a unique identity to offer something different.  

“We Belong Everywhere with Reggie Black“ is visceral, ambient, raw, honest, and unscripted. The goal is to usher in new layers of conversations. I wanted to achieve those same qualities with the cover art design. 

Below you will find stream of images that will take you from the original concepts, to some of the initial sketches, progress shots, and finally to the finished product.

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